Welcome to the free training...

Open doors to hard to reach business owners and executives

and get more IDEAL customers.

Podcasts have become one of the best lead generators for me and my company.

I share with you my journey from idea, production, launch and growing the listenership.

But most importantly, I show you exactly how I use it to get more awesome customers....

...Isn't that why you would even consider doing a podcast?

This training is only up for a limited time so grab a pen and press Play - Enjoy! -Steven

Have You Ever Thought About Starting Your Own Podcast But Didn't Know If It Was Right For You?

Hi! I'm Steve, they call me The Big Idea Guy!

In my 20 year career in Innovation, Branding and Business Development, I have helped thousands of Small Business and Entrepreneurs reach their ideal customers and create millions in new sales.

A few months ago, I was asking myself, SHOULD I start a podcast?

I saw the great results others were getting, but I had a lot of questions and I didn't know if a podcast was right for me.

Maybe you have some of these questions that I had too:

  • How do I get started?  
  • What do I talk about?  
  • How often do I do the podcasts?  
  • How do I produce them?  
  • What equipment do I need?
  • How do I grow an audience?
  • How do I create leads and convert more sales with my podcast?

So I jumped in with two feet creating the ideas, recording, producing and launching my Rock Your Business Podcast.

It wasn't easy but I'm so glad that I did it and now I can show YOU how to do it too!

  The Facts

There’s never been a better time to start a podcast: podcasts are soaring in popularity, the tech is easier than ever, and there’s still a lot of opportunity for new podcasters.

50% of all US homes are podcast fans (Nielsen, Aug 2017) • 22% (62 million) listen to podcasts weekly – up from 17% in 2018 (Infinite Dial 19) • 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018) • 56% of podcast listeners are Male • 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population • 27% of US podcast listeners have a 4-year college degree – vs 19% for US pop • Podcast listeners are more likely to follow companies and brands on social media 

Podcasting is a fantastic way for you to expand your brand, showcase your uniqueness and attract your target customers.

Podcasts are making headlines...

"According to Edison Research, 24% of Americans have listened to a podcast in the last month. Not only that, the popularity of podcasts continues to rise. To say that podcasts are having a moment would be an understatement." -Inc.com

"Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. And podcasts are more convenient than blog posts: people can listen to podcasts while driving, working out, or just doing chores around the house." -Buzzsprout

"... podcasts are an easily consumable content format, and it doesn’t require a person’s undivided attention like video or text-based content does." -Entrepreneur.com

I wish I would have started my podcast 10 years ago...

The Rock Your Business Podcast has been one of the best door openers and lead generators I've ever used for my business.

As I stated in the training above, the ability to get hard to reach business owners and executives on the phone is unreal!

The results have been AWESOME for us and could be for you too!

My podcast has also helped me to:

  • Expand my reach to my target market and have them listen and connect with me
  • Get heard across the country - and the world (every continent- how cool!)
  • Get asked to speak at Chambers, Private Companies and on other people's podcasts (a great way to reach new people btw!)
  • Rise above the noise and separate myself from others
  • Create more of my IDEAL customers and higher sales for me and my company...

So, now I help other Professionals, Small Business Owners, Consultants and more start their own podcasts to get the same great results!

I've taken everything I learned while creating my podcast, combined it with 20+ years of Branding and Business Development, to help people like you create podcasts that ROCK!

Here are the 3 Phases I walk you through in the Podcast Mastermind and the Podcast VIP Program

Phase 1: Planning Your Show

  • Determine what your target customers would listen to
  • Topics / guest opportunities
  • Consistency of podcast
  • Innovation/ Marketing / Branding plan
  • Intro / outros of podcasts

Phase 2: Creating Your Podcasts

  • Technology and tools for recording, editing and delivering podcasts 
  • Publishing of the podcasts online
  • Submitting your podcasts to all of the major apps: Google Play, Google Podcasts, Apple Podcasts (formerly iTunes), Stitcher, Spotify and Soundcloud

Phase 3: Growing Your Audience

  • Marketing your podcast online
  • Using the podcast to attract new customers
  • Closing more sales with content
  • Repurposing the content across platforms

Rock Your Podcast Mastermind Group

The Rock Your Podcast Mastermind is a One of a Kind, Do-It With-You, Group Coaching Program.

You and up to 4 other new podcasters will be coached by me through 5 LIVE sessions taking you from idea to scripting, recording and launch....in 30 days or less.

Everything you need to create your very own, awesome podcasts that attracts your ideal customers.

You are not alone on this journey....

...being part of this Podcast Mastermind get you all of the peer-to-peer ideas, support, feedback and coaching you need to cross the finish line with your own productive podcast.


Rock Your Podcast VIP Program

The Rock Your Podcast VIP Individual Program is a complete DONE FOR YOU program where the Rock Your Business Team is YOUR Team to get you from idea to launch to a growing audience.  

The RYB Team will do it all for you, with you. Get one-on-one help and guidance through all 3 Phases of the Program to Plan, Publish and Market your new podcast.

HUGE BONUS! The RYB Team will ignite the energy in your podcast by sharing it with their database of over 25,000 customers and contacts and across their vast social media reach.


Still have questions if a podcast is right for you - or which program would for your technical ability?

Request a time to chat with our Team and get all your questions answered

There is also a lot of unexplored space in podcasting. As of 2018, there are close to 50 million YouTube channels, 440 million blogs, but just over 550,000 podcasts listed in Apple Podcasts. 

That means for every ONE podcast there are 800 blogs and 90 YouTube channels.  

Imagine the incredible opportunity there was to start a blog in 2004 and you’ll have an idea of where podcasting is today.

Still have questions if a podcast is right for you - or which program would for your technical ability?