Podcasts are HOT right now with more people than ever listening on a regular basis:
- 50% of all US homes are podcast fans (Nielsen, Aug 2017)
- 22% (62 million) listen to podcasts weekly – up from 17% in 2018 (Infinite Dial 19)
- 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
- 56% of podcast listeners are Male
- 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population
- 27% of US podcast listeners have a 4-year college degree – vs 19% for US pop
- Podcast listeners are more likely to follow companies and brands on social media
Podcasting is a fantastic way to expand your brand, showcase your uniqueness and attract your target customers.
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